Financial / Zip

ZIP logo centered on a black background.
ZIP Information Memorandum shown in print.
Detail shot of the ZIP Information Memorandum, showing a graph and product images.
Collage of designs from the ZIP Information Memorandum.

Zip — Information Memorandum

Working alongside Alantra, we crafted a vibrant Information Memorandum for Standard Brands, producers of Zip firelighters and logs. The list of potential buyers was broad so the structure of the document and clear call-outs were vital in the success of communicating the right information at the right point for readers. A bold book for an iconic brand, where impact, clarity and hierarchy of information were key.