Branding & Campaign / TGK

The Gorgeous Kitchen logo centered with some sample brand assets in the background.
Collage of TGK brand assets, including color swatches and product photos.
Sample card & poster design for TGK.

Starting with the ‘big idea’ we set a strategic direction for the brand to help re-establish its proposition and generate brand awareness. Creating a new visual identity (logos, all core brand assets and imagery), tone of voice and concept launch campaign. Our challenge was to create a definition that TGK could hang their hat on and communicate the brand USP’s through in a very competitive industry, within Heathrow's saturated Terminal 2.