Over the years we have developed an area of expertise in the design of information memoranda. To some these documents may sound like a dull financial affair that only bankers and accountants may be interested in. But we realised that if you’re selling a brand then the sales document, information memorandum, should be based on the brand and be a visual representation of it.
Usually set to impossibly tight deadlines, the brief is to create an IM that reflects a brand through use of brand assets, fonts, photography, images, tone of voice, colour and infographics. We then create a number of potential solutions to present to the client, private equity/venture capitalist and bank. It’s always amazing to see how animated people can get about a bar graph or pie chart. The resulting design is usually a distillation of the routes presented, taking elements of each route to design a true representation of the brand.
WHAT we DELIVERED
Either as a printed “book” or as a PDF, the outcome is a well-designed manifestation of the brand, delivered through a consistent use of brand assets. We make sure the pages follow a hierarchy that will detail headings, sub headings and copy, and will challenge the content when it is becoming too dense. Knowing that there is a varied target audience, we make sure that the pages have varying entry points for the casual flick through to detailed analysis.
We are constantly surprised by approaches from new clients who have seen what we can do and want the same level of detail, consistency and creativity.
IN SAFE HANDS
We created a palette based on the brands primary colours, leading with the core cyan. For the type we chose a strong, modern font to achieve good standout.
Book Design / Data Visualisation
SELLING THE STORY
We took a more typographical approach, using large call-outs to highlight key information and stats. These were used on block colour backgrounds to create impact.