Going the extra mile to make entertaining easier than ever
M&S were looking at how to bring their press packs into the digital age, so rather than sending out a printed brochure for each key season they wanted to send a more interactive piece of comms that journalists could engage with and download key images.
What We Did
We explored various ideas around how to send information that could be password protected and have an image library of all products for key seasons. We realised the best solution was to create a mini website that could be sent as a link to journalists with a unique password. From developing a range of creative routes we agreed on a design direction that captured individual seasons and created a website that is easily managed by the team at M&S.
What We Delivered
Apart from saving on print costs the output has been really well received by journalists who can download hi-res imagery directly from the web link without having to liaise with the PR department, speeding up the process and making everyone’s lives easier.
the entire festive season covered
The focus was on creating a user-friendly experience for journalists to browse and download images. We created a classic, festive look and feel, with clear and easy navigation at the heart.