Digital / M&S

Marks & Spencer logo centered on an off-white textured background.
Two page designs from the M&S Press Pack are displayed in browser windows and overlaid on top of each other.
A collage of pages from the M&S digital press pack showing the overall look & feel.
A page from the the online M&S press pack is displayed on a MacBook with the M&S logo creating a watermark effect behind.
Two pages from the M&S digital press pack are shown with one visualised in an example browser window above a light grey background.
Two pages from the M&S digital press pack are shown visualised in example browser windows above a blue background.

Translating historically printed press packs into a digital format. The solution was to be as inspiring as its former printed version and really showcase the food. We designed and built a series of press-facing microsites for downloading new and seasonal product information. It’s been such a success, that for the last 3 years we’re still creating them, now with developed functions and the styling has moved on with use of video and animated elements.