Over the years we have developed an area of expertise in the design of information memoranda. To some these documents may sound like a dull financial affair that only bankers and accountants may be interested in. But we realised that if you’re selling a brand then the sales document, information memorandum, should be based on the brand and be a visual representation of it.
Usually set to impossibly tight deadlines, the brief is to create an IM that reflects a brand through use of brand assets, fonts, photography, images, tone of voice, colour and infographics. We then create a number of potential solutions to present to the client, private equity/venture capitalist and bank. It’s always amazing to see how animated people can get about a bar graph or pie chart. The resulting design is usually a distillation of the routes presented, taking elements of each route to design a true representation of the brand.
WHAT we DELIVERED
Either as a printed “book” or as a PDF, the outcome is a well-designed manifestation of the brand, delivered through a consistent use of brand assets. We make sure the pages follow a hierarchy that will detail headings, sub headings and copy, and will challenge the content when it is becoming too dense. Knowing that there is a varied target audience, we make sure that the pages have varying entry points for the casual flick through to detailed analysis.
We are constantly surprised by approaches from new clients who have seen what we can do and want the same level of detail, consistency and creativity.
Building on the brands strong heritage we created a stunning document with a high-end finish. We used a premium paper stock and a palette based around their paint ranges.
Book Design / Data Visualisation
ALL IN THE DETAIL
We used a selection of the fabulous Farrow & Ball wallpaper prints, alongside great photography to help the document flow, without getting too content-heavy.