Logo Development
STRETCHING THE IMAGINATION
The creative process generated a series of potential solutions that looked to stretch the board’s imagination, whilst bearing in mind the target audience. We designed a logo based on a geometric monogram, using a more contemporary colour palette. The new visual identity allows Churches Mutual to have a greater degree of cut through when talking to both existing and potential customers.
Branded Stationery
Responsive Website
ONLINE EXPERIENCE
Improved navigation provides both savers and borrowers with an easily accessible platform to engage with.
Sitemap / User Flow
Iconography
Website

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