Create a visual identity and supportive brand guidelines to be used to inform the look and feel of all marketing comms across B2B and B2C channels.
BatFast is part of the revolution occurring in the entertainment world. From creating a batting simulator for training cricketeers the business has evolved into a sports entertainment brand, offering both cricket and baseball. This energy and sense of entertainment and becoming part of the BatFast tribe had to be captured.
WHAT we did
Develop an identity that could be used across multiple business sectors and sports, that could demonstrate the dynamism of the brand and make people aware of the entertainment value of the brand rather than just being a sports simulator. The tone of voice had to be considered to be able to talk to a variety of customers across multiple media.
WHAT we DELIVERED
We created an identity and set of guidelines that steer the brand to achieve consistency across B2B and B2C comms. These guidelines were then used to help us design and build a new website, that to date has generated a plethora of leads for the B2B market. The website includes a video that helps to get across the diversity of the offer, across all ages, sex and abilities. It was a vital part of the brief that we could get both customers and end users to see the entertainment aspect of the brand and not just the sports training element.
The tone of voice we have developed is key to getting the energy of the brand across, it’s all about fizz, crack, boom and beat that, rather than square leg and cucumber sandwiches.
BatFast is going from strength to strength, it is rapidly becoming a global phenomenon with baseball being added to the cricket, and plans for other ball sports to be added shortly. The possibilities are endless, we are creating a BatFast Tribe that will start to compete across multiple sports and before long expect to be seen in more entertainment venues.